please cpm value shown in stats ,, and banners that do not have cpm value do not count as impressions.
example: i am displaying 5 banners, but all the banners that i display do not have cpm value ,, so in my stats keep 0.
and I want to report life time.
Thanks for this suggestion. Let’s vote !
For your information, here is what we used to report before :
- complete stats and earnings, universe by universe,
- in the stats we reported “ad calls” (= number of impressions your universe asks for), and “real impressions” (= number of ads really displayed).
It appeared it was far too difficult to understand when you don’t have a solid “behind the scene” advertising knowledge / culture.
Following our publishers demand, we changed it to simplify the reading.
And… tadaaa! Now we report :
- “impressions” (= number of impressions your universe asks for). If we report the “real impression” instead, lots of publishers wonder why this number can be lower to their own stats.
- consolidated earnings for your whole account.
Don’t hesitate to vote for this suggestion if you would prefer the “old” reporting behavior ;)
What our publishers want really matters to us here: ask, we will provide!
Have a nice day,
PS: if we cannot find a consensus beetween our publishers we may try to add both modes in our panel and let publisher choose “complete” or “simplified” reporting !